Ranked #1 in a trade where trust wins the job

The client

Souter Built provides a range of building services, including residential and commercial work, heritage restorations and passive house construction. They specialise in passive building practices.

The challenge

An award-winning business needs a website to match. People compare builders online before they ever pick up the phone, so the site has to prove credibility quickly, and search has to put the business in front of them in the first place.

What we did

We worked on both halves of the problem: the website and the search presence behind it.

• A website led by one promise. The design opens with “We Build Your Dream House” and a clear Request a Quote button, in the navigation and on the page.
• Credentials up front. Industry memberships and passive house accreditations sit directly under the hero, where a cautious buyer looks for them.
• Built for mobile. The same message and the same quote button carry through to the phone layout.
• SEO focused on the keywords of the trade. Our team helped Souter Built rank #1 for the keywords within their industry.

The result

Ranking first put Souter Built in front of people who were already looking for a builder. The outcome was more people demanding their services than the business could accept.