Paul Napper bloghttps://paulnapper.com.au/blog/SEO, web design, app development, product and AI, from Marcoola QLD.en-AU Five UX mistakes that cost you customershttps://paulnapper.com.au/blog/five-ux-mistakes-that-cost-you-customers.htmlhttps://paulnapper.com.au/blog/five-ux-mistakes-that-cost-you-customers.htmlMon, 12 Oct 2026 21:00:00 GMTFive common UX mistakes that quietly lose customers, from unclear calls to action to long forms, and how to fix each one. How to rank on the Sunshine Coast: a local SEO checklisthttps://paulnapper.com.au/blog/local-seo-checklist-sunshine-coast.htmlhttps://paulnapper.com.au/blog/local-seo-checklist-sunshine-coast.htmlMon, 12 Oct 2026 21:00:00 GMTA practical local SEO checklist for Sunshine Coast businesses: Google Business Profile, suburb pages, reviews, on-site basics and AI search. Native or cross-platform: which is right for your app?https://paulnapper.com.au/blog/native-or-cross-platform-app-development.htmlhttps://paulnapper.com.au/blog/native-or-cross-platform-app-development.htmlMon, 12 Oct 2026 21:00:00 GMTNative iOS and Android apps or one shared codebase? How to choose based on performance needs, budget, timeline and the features your app relies on. Five practical AI automations for small businesseshttps://paulnapper.com.au/blog/practical-ai-automations-for-small-business.htmlhttps://paulnapper.com.au/blog/practical-ai-automations-for-small-business.htmlMon, 12 Oct 2026 21:00:00 GMTFive practical ways small businesses use AI and automation today, from lead follow-up to content drafting, and how to start safely. Webflow, WordPress, Shopify or custom: how to choosehttps://paulnapper.com.au/blog/webflow-wordpress-shopify-custom-which-platform.htmlhttps://paulnapper.com.au/blog/webflow-wordpress-shopify-custom-which-platform.htmlMon, 12 Oct 2026 21:00:00 GMTChoosing a website platform comes down to what you sell, who edits the site and how much it needs to do. Here is how I decide between Webflow, WordPress, Shopify, BigCommerce and custom code. What is a fractional product manager?https://paulnapper.com.au/blog/what-is-a-fractional-product-manager.htmlhttps://paulnapper.com.au/blog/what-is-a-fractional-product-manager.htmlMon, 12 Oct 2026 21:00:00 GMTA fractional product manager provides senior product leadership part-time or per project. Here is what they do, when it makes sense and what to expect.